Tell the media
Draft a one-page media advisory giving details of the event–who, what, when, where, and why–and send it to your media list. This should be done about a week in advance to allow the news directors and reporters to plan ahead. If you are holding a rally, list the names of the speakers.
Write a news release that concisely describes the event and the message–the Clinton administration and Congress should increase funding for federal student aid programs, because college is the best investment in America’s future. It should contain much of the same information included in the media advisory, be written in a news story format, and be no more than one or two double-spaced pages. Send the release at least three days before your event.
Follow Up, Follow Up, Follow Up
Call all of the media the day before the event to remind them that you are holding an event the next day, confirm the time and location, and tell them again why it is important and who will be attending. If possible, fax the advisory to them again.
Be Ready to Greet the Media
At the event, the media contact should greet the reporters, give them a news release, and be available to answer questions or set up interviews with participants and speakers. Get the names of reporters and their organization.
After the Event…
- Send the news release to reporters who did not attend your event.
- Read the newspapers the next day for coverage of your event.
- Send copies of the stories to the Student Aid Alliance or your national organization.